Like a lot of cyclists we have gotten more and more into Zwift over the past few years as the platform has grown and evolved. From humble roots as a distraction for solo indoor training in the winter, we have taken up Zwift racing, including having two racers active in the Premier League, completed at least one vEveresting, and tackled the Zwift Academy.

As part of that increased engagement, some of the team has also gone down the rabbit hole of completing every Zwift route, or securing the fastest in-game equipment. Part of the fun of unlocking that equipment is the uniqueness that comes with it. It not easy, but repeatedly climbing the AdZ to get the lightweights, securing the coveted level 50 jersey, or unlocking the Tron bike and getting that perfect dual light colorway can all contribute to a unique look in-game.

Even more so than your bike or wheel selection, having custom team kit in game really increases your immersion — your avatar is wearing the same kit you’re wearing while riding indoors. It’s the ultimate form of finding that unique-ness. We’re very excited that our team kit has made the jump from the real world to the virtual world and is appearing in game. For now it is limited to team members only, but as we continue to spend more and more time in game, we’re excited to see where we go with Zwift…